PR VALUE
The Value of PR: What Public Relations Can Do for a Company
Public relations is a powerful tool with an often underestimated potential. The power of communication and publicity can connect your message to any public(s) you wish to reach, whether it be the media, the community-at-large, the business community, internal associates and investors. A high-energy and highly focused public relations campaign is the best way to solidify communication efforts to these groups, and essentially increase the strength of your company's brand, heighten effectiveness and enhance (or change) an image. After the development of a public relations campaign, a client can expect the following:
Excellent relationships with local, regional and national media (print, radio
and television) who essentially deliver public exposure for the client’s brand
and services
Special event expertise without the overhead of an event agency
Ability to “right-size” and customize an account team of experts to match
each project
A specially tailored plan, in which clients pay for only the agency resources expended
No hourly bills for non-focused work commonly found in large agencies. Instead,
clients are billed by retainer in an effort to avoid such frivolous costs
Separate and direct billing for creative, production and printing expenses, without
the typical agency mark-up
